I was recently on the Internet Marketing Warrior Forum when I found a terrific post from a very successful internet marketer by the name of “Big Mike” Kotzakolios . The title of the post is “Don’t Focus on Trying to Make Money Today.”
There is a short paragraph in this post that is incredibly powerful. Here it is:
“If you’re serious about building a real, sustainable business online, you need to focus on tomorrow, not today. In other words, try your best to make everything you do today result in a residual benefit for the future.
In that one short paragraph, I believe Big Mike hit on one of the primary reasons why most internet marketers struggle. They are focused on making money “today” and they are not focused on the one thing that can get them to where they want to go, and that’s “building a business.”
The problem many internet marketers have lies in the fact that they think like “opportunity seekers” and not like “business builders.” I suffered from this limited thinking at one time — and believe me, it takes you absolutely nowhere. You jump from one opportunity to another in an effort to find an easier way to make money. You never stick with one opportunity long enough to see it through because an easier path is presented to you literally on daily basis. It’s an vicious cycle that leaves you completely frustrated and in a state of mental paralysis primarily because of massive information overload.
This short-sighted, opportunity seeking mindset along with information overload kills more internet marketing dreams than anything I know of.
One of the first things that new internet marketers must do is make the transition from “opportunity seeker” to “strategic thinking entrepreneur.” And the quickest way to make this critical transition is to answer one simple question: “What business do I want to build?”
Then, the aspiring entrepreneur must focus on building that business.
Start “serving” a market and start helping people in that market solve problems. I know it’s not sexy and I know it’s the slow road to success. But it’s lasting — and it has been proven to work time and time again.
Last year I read an article in Success Magazine from Robert Kiyosaki (author of “Rich Dad, Poor Dad”) on the subject of “The Law of Compensation.” In this article Robert Kiyosaki wrote . . .
“I explain The Law of Compensation like this: Returns are minimal in spite of massive effort at the start, yet returns can be massive with minimal effort over time.”
That’s the same message Big Mike Kotzakolios delivered in the above quote where he stated . . . “try your best to make everything you do today result in a residual benefit for the future.”
There is great power when “The Law of Compensation” is diligently applied to your business. Your returns in the short term may be minimal. But if you stay disciplined and deliver value to your market day after day, your profit can be very high in the future as you methodically build assets that generate residual returns over time.
I believe one of the best examples of “The Law of Compensation” is an authority blog. In the beginning the blogger spends countless hours posting content to his or her site with the hope of developing a readership and gaining more authority in the eyes of Google. In the beginning the returns are minimal.
Fast forward 12 months. The blogger has posted quality content every day for the past year and now the blogger has a large readership, along with authority and influence in the marketplace. Whenever he or she makes a post to the blog, the Google spiders come crawling and the new post is ranked in the SERPs in a matter of hours, if not minutes! Now the blogger is able to generate a great return with minimal effort.
That’s “The Law of Compensation” at work and that is exactly what Big Mike is talking about: “Massive effort upfront with minimal returns, then massive returns in the future with minimal effort.”
Most successful internet marketing entrepreneurs and business builders understand this powerful concept. They are willing to make sacrifices today and do the hard work that will provide residual benefits in the future.
Unfortunately, too many aspiring web entrepreneurs do not have the patience and discipline to build a business in this sort of methodical manner. It’s much easier to chase the latest internet marketing product offer from some “so-called” guru who promises an instant 5-figure monthly income if they will just buy his push-button, instant-traffic software. They end up on the internet marketing treadmill chasing the latest guru money maker. Each offer makes them more confused and frustrated — so they buy another offer hoping it will be “The One.”
Please . . . do not fall into this trap. Focus your mind on building a real business. And then, every morning, ask yourself this one simple question: “What can I do today that will provide residual benefits for my business in the days, months and years to come?”
If you are ready, that one simple question can completely shift your thinking and help you make the critical transition from “opportunity seeker” to “Strategic Web Entrepreneur.”
To your success,
Jon Poland
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